Etsy Tips: 3 Easy Steps to Find Your Shop Niche

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So, you know you need a niche, but how do you find the perfect one?  And then – What happens when you are one of those multi-talented mavens, proficient in variety of crafty arenas?

In the early planning stages of my bid’ness, I thought it would be wonderful to sell anything and everything I might get the urge to create.  Hey!, I thought, I can sell greeting cards, knit scarves, embroidered wall-hangings, and those friendship bracelets I’m always fiddling with.  But, I realized very quickly that the best decision for the success of my shop — and for my personal sanity — was to keep the my product line focused.  Your shop will be so much more successful if you spend some time in the beginning, reflecting on your interests and carving out your niche.

Here we have a few ideas to help you find, define, and refine your niche:

    1. Ask yourself, first.  One of the first steps to take in discovering your niche is to sit down with a pen and paper, and make a list of your various skills, talents, and interests.  Write down the things you are best at.  Write about the activities that satisfy your creative spirit.Okay. If you are like me, your list of interests is 4 miles long. Now for some editing.First of all, look at your list of items, and sort them according to your skill level.  Put a little star next to your greatest talent.Then, sort your items according to interest.  Which activity could you do for hours on end?  Star that one.

      Finally, sort your items according to how much they satisfy you.  Which activity are you the most enthusiastic about?  Star the item that fulfills you the most. Choose a niche that you are passionate about, and your business will be sustainable.

    2. Ask your friends.

Still at a loss when it comes to carving out your niche?  Try asking your friends and family for their input.  They know you pretty well, and can likely tell you where you’d be a good fit.

Also, you can find ideas for your potential niche by asking your friends and family about their unmet needs.  Be observant of the needs that exist in your community, and think about ways you can fill those needs.

  1. Be mindful of the market, but don’t bend to trends. It is important to pick a product with a sustainable number of potential customers.  But, you do not need make the latest trendy thingamajig to be successful.  Be inspired by your competition, but don’t copy them.Monetary success should not be the motivating factor in carving your niche. At the risk of sounding like an after school special, I just have to say:  You will be more successful and more fulfilled in the long run if you remain true to your passion.

Take the time to experiment and find the niche that is represents you.  Find the niche that you know you’ll enjoy, and you’ll get a head start on achieving success.

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